![]() ![]() Skyscraper will mostly have the weekend to itself among other foreign imports. “Key measures - awareness and first-choice preference - are moderate compared to Dwayne Johnson’s other movies released in China.” “Basically, it has relatively high market heat, but it doesn’t look like it will become a huge blockbuster in China,” he says. James Li, co-founder of Beijing-based market research firm Fanink, says his company’s pre-release tracking also indicates a solid, if not spectacular opening. That would put Skyscraper on par with Johnson’s San Andreas ($103 million in China) and slightly ahead of Jumanji: Welcome to the Jungle ($78 million). Pow’s team predicts Skyscraper will open at roughly RMB 200 million-RMB 250 million ($30 million-$37 million) for an eventual China total of RMB 600 million-RMB 700 million ($89 million-$104 million). “The film is set in Hong Kong, it tells a story about a father’s heroism to rescue his family, and it’s a VFX-driven action film in 3D” - all positives for Chinese audiences. Some of the film’s intrinsic characteristics also appear a good fit for China, points out Rance Pow, president of Shanghai-based cinema consulting firm Artisan Gateway. Thanks to Wanda’s backing, past Legendary titles have consistently over-performed in China (consider Warcraft, which earned $213 million there, compared to $47 million in North America). The film’s lead producer, Legendary Entertainment, is owned by Chinese conglomerate Dalian Wanda Group, which controls more movie screens in China than any other exhibitor. So what are the chances of the Middle Kingdom will repeat a rescue mission for The Rock?Īside from the star appeal of Johnson and the encouraging precedent of Rampage, analysts say Skyscraper has several other factors working in its favor. Furious 7 and The Fate of the Furious, in which Johnson co-stars, also happen to be the two biggest Hollywood hits ever in China. But it then turned in Hollywood’s third-best performance of 2018 in the Middle Kingdom, earning a heroic $156.4 million. Rampage (2018), his most recent release, might have looked a little rocky after it brought in just $99 million in North America. Only one box-office territory remains with the scale to decisively turn things around for Skyscraper - China.įilmgoers in the world’s most populous nation have routinely come out in force for Johnson. ![]()
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